Category Archives: Book Promotion

Diary of a Mad Writer: Weeks 4 and 5: MELTING MOMENTS

Wow. What a fortnight I’ve had here in Mad Writer Land…

First, you can subscribe to my newsletter and receive an exclusive novella BUTTERFLY absolutely free. I signed up to a Mailchimp account, free for your first 2000 subscribers, and discovered how to use the Insert Link and Add Media features. I used Diana Marinova’s ‘How to Use Mailchimp to Auto-Send a Free Ebook to Your New Newsletter Subscribers‘, and Jonathan Blundell’s ‘Adding a PDF to WordPress,’ to accomplish this, then I added a Subscribe to my Newsletter page both on my blog and on my Author Website: heidicbooks. I spent the past two weeks busily writing BUTTERFLY, a 25,000 word PDF version of a DI Jesse Rider case from before the time he met Hunter Cade, the main protagonist in AFFLICTION and THE OBSIDIAN. Writing 5,000 words a day when you have three kids who love to argue and it’s the summer holidays, has made me realise that cloning might not be such a touchy topic.

Second, and certainly one of the highlights of my fortnight, I was author-interviewed for the wonderful Lisa Haselton’s Reviews and Interviews. You can read my interview here, and check out her other author interviews and book reviews. Thank you again, Lisa.

On top of all that I decided to change the covers of my first two published novels, venture into the audiobook market (and managed to net myself a fantastic narrator), and received a positive response from an agent who loved Hunter as a character and would like to consider my standalone romantic thriller DON’T FORGET ME. So I’m having to put poor Hunter up on the shelf for the next few months to get the new book to a submittable standard.

Phew! When I began Diary of a Mad Writer I thought I was going to struggle to find things to write about. I suppose it’s a good example of how accountability can help you to achieve more. Because I needed things to say – I set out to do more, so I would have more to say. I know this article has seemed a bit me-ey, and I apologise, it isn’t how I like to roll, but I hope it demonstrates the way that even the most introverted  writer with next to no budget for their author-entrepreneur business, can make a good go of things. If I can do it, so can you. I got close to having a few melting moments this fortnight, but the positive more than outweighed the negative.


Filed under Book Promotion, Diary of a Mad Writer, Motivation, The Business of Books, The Writing Process, Writing and family life

Diary of a Mad Writer: Weeks 2 and 3: IT PAYS TO TAKE AFFIRMATIVE ACTION

Subscribe to my newsletter


Working like a dog… never understood that. My dog doesn’t do much more than sleep or mooch about the house, although here she is checking out my sales stats. She isn’t impressed.

In an attempt to satisfy my grumpy border collie, I’ve had a busy two weeks. (She has been for a very long walk which has made her a little less grumpy, for the moment at least). As you can see above her picture, you can now subscribe to my newsletter. I’m busy writing a free book I can give away to new subscribers, a DI Jesse Rider novella. More work on top of an already busy schedule, but I’m not a mad writer for nothing. The more works-in-progress I have piling up, the happier I am.  I’m certainly not suffering from writer’s block which made me ponder whether writer’s block actually exists, or is it an easy excuse for (please don’t get mad) lazy writers?

Years ago I went through a phase when I considered myself to be an arid desert when it came to ideas. Nothing was growing. It was sand as far as you could see. Each oasis turned out to be a mirage and there were very few of those. In desperation I signed up to a writing course with The Writers Bureau. I didn’t actually complete the course, (I’m now an English graduate, always wanted to say that), but what I learned during my short time taking part gave my muse a kick up the arse. When I looked out at that rolling expanse of golden sand, I saw a small sapling. That sapling was my first Hunter Cade novel which has now grown into a mature tree and triggered new trees to grow. What I’m trying to say is, I thought I had writer’s block. I may well have had writer’s block, but by learning ways to force inspiration, I have never suffered with it since.

This is where the title for this post comes into it. It pays to take affirmative action. If you aren’t getting any ideas, find a way to make the ideas come to you: pick up a book in a genre you might not normally read; watch a great box set (you can’t go wrong with Hannibal); grab a sheet of paper and get started on a mind map or a cluster map, start with a single idea (and I sometimes use a novel I’ve enjoyed and feel inspired by, Gillian Flynn’s Gone Girl for example) and begin branching off topics until you have a premise you can work with. Take affirmative action. The floodgates will open and you may just find yourself inundated with book ideas.

That cluster map with Gone Girl in the center of it gave me three standalone romantic thrillers to work on, one of them I am actively writing as part of my Diary work. I have gone so far as to buy the 3 covers, very inexpensively. I use The Book Cover Designer (, especially bettibup33, and I have also used Melody Simmons pre-made covers (

As well as hitting word count targets, I have been taking part in the Self-publishing Success Summit hosted by Chandler Bolt ( With presentations from experts such as Joanna Penn and Daniel Decker, ( and respectively), it has been a bottomless well of information. Okay, it does have a bottom, but I’m trying not to think about that because I’ve been having so much fun, knowing it’s going to come to an end is too much for me to cope with. I bought a book right before I signed up to the Summit from author Nick Stephenson ( Supercharge your Kindle Sales:( and was overwhelmed by the response I got by implementing just one of his strategy ideas. I was extremely excited to learn he was also going to be a guest speaker.

Finally, I  contacted a few blogs in the hopes I could take part in an author interview.  I was blown away to receive a response from Lisa Haselton ( This is my first author interview, it should be up in August or maybe September. You should check out her existing author interviews because they’re great. I always find it fascinating to get inside the head of writers, to find out what makes them tick and what they’re working on now. Thank you Lisa for giving me this opportunity.

So you see, having a can-do attitude, and actually implementing it by getting out there and not being afraid to be rejected, has positive results. This has been a good two weeks for me, and I hope for you too. I’d love to hear what you’ve been up to  so leave a comment or email me. Or, if you really really want to, subscribe to my newsletter 🙂


Filed under Book Promotion, Diary of a Mad Writer, Motivation, Novel Inspiration, The Business of Books, The Writing Process, Writing and family life

Diary of a Mad Writer: Week 1: FIRST DRAFT NERVES

Subscribe to my newsletter

I want to share my favourite writing related quote. If you’re a writer, particularly a fiction author, you’ve probably already heard it. It’s from Stephen King: ‘Amateurs sit and wait for inspiration, the rest of us just get up and go to work,’ ( He also said: ‘Every book you pick up has its own lesson or lessons, and quite often the bad books have more to teach than the good ones,‘ ( I agree with Stephen King on both points. Inspiration is a fickle master (or mistress), one who comes and goes as he (or she) pleases and doesn’t always give up the goods. When I was writing my debut novel AFFLICTION, I would quite often sit down at the computer at 9 a.m, after the school run, and I wouldn’t have a clue where to start. Two full length novels and a novella later, I’m still doing the same thing. I’m sat here now, writing this blog post (firstly, because I really, really want to, I’m a writer after all. But secondly) because I don’t have a clue where to start. I’m at chapter five. I’ve managed to hit my daily word count target. I have more than a general sense of the story, and where it is headed. But as for how I’m going to open chapter five, or what’s going into it, I’m as lost as a blind rat on a ship she can’t remember getting on to. I have to force myself to get inspired, and I do that in a number of ways. Music is one. I have a playlist, a sort of soundtrack for whatever book I’m working on at a given time, and when I’m working on a first draft I often listen to several songs over and over again. I’m not particularly into music; songs I like generally spark an image or a feeling in me I can use to get the ball rolling. Presently, I’m listening to Milky Chance, Stolen Dance (, and Vance Joy, Riptide ( My list ALWAYS includes U2’s With or Without You (my all time favourite tune), and Hoobastank’s Inside of You (which is a rare ten out of ten too) . When I want to get away from the computer I’ll walk my dog Nimue, a double-merle border collie who’s partially sighted and very active. I more than often leave the house with no idea what’s going to happen to my characters next, only to arrive back home with a clear plan of the following chapter at least. Walking and listening to music are my two top ways to force inspiration to cough up, with ironing and washing up close behind. So, yes, we do plonk our butts down and work whether inspired or not, but we also have our ways of whipping Inspiration into shape. I’d love to hear about other ways to get the ideas flowing. King’s second quote, about all books having lessons to teach us, particularly the bad ones, applies to the books we are writing, (not only the ones we are reading). It isn’t for me to say which category my novels fall into, certainly I’m never going to be one hundred percent happy with anything I write, but certainly, my first drafts are always rubbish. I used to scrap… a lot. Now I don’t. Those awful manuscripts, they can teach me a great deal, like how to commit to a story, how to fill up holes in plot points you could drive a bus through, how to sharpen my vocabulary and swap weak words for strong ones. Inevitably, I am always happier with my subsequent drafts and all because I stuck with it. Talking about books that can teach you a thing or two, this week  I invested in a non-fiction book: Supercharge Your Kindle Sales, by Nick Stephenson ( I have next to no budget either for marketing, or book covers etc, but this was money well spent (and it was inexpensive, less than a cup of coffee from Costa). I have implemented ONE of the points  – Keyword Strategy – and have already seen my sales increase. Finally, I subscribe to Joanna Penn’s (The Creative Penn, newsletter and learned about the Self-Publishing Success Summit, July 12th – 23rd. I’ve checked out the schedule and there are some great talks lined up. I’ve got my ticket, it’s free as long as you listen live or within 72 hours. Happy writing

Leave a comment

Filed under Art of Writing, Book Promotion, Diary of a Mad Writer, Motivation, Novel Inspiration, The Business of Books, The Writing Process, Writing and family life

THE BUSINESS OF BOOKS: Know Your Target Market

By guest writer Atlanta Jackson

The market you enter is a constantly evolving and changing place

The market you enter is a constantly evolving and changing place

To write a great book one must be able to write well, but the highest quality writing in the world is still susceptible to business failure. For all the writing talent in the world, selling books is a business and a certain business skill is needed. Marketing, distribution and publicity all need to be considered. This series of articles entitled ‘the Business of Books’ will explore the ways in which independent authors are entrepreneurs, shifting stock and making profits (hopefully).

What one might call their readership is in fact their target market group: every author has a particular demographic in mind when writing or marketing their books. Understanding your TMG is vital to succeeding in any business. It will influence every aspect of your novel. In fact, it should influence every aspect. It’s very easy to disregard the business side of things. ‘Good writing always rises above the rest.’ It can be true, but to minimise the risk of failure (the main goal of any start-up business), an author can’t rely on their writing alone.

Marketing and establishing a brand is a subtle art. It is important to be specific but not to exclude potential customers from your TMG: rather like walking a tightrope. As with many things, a good balance is important to success. Unfortunately a ‘perfect’ balance doesn’t exist. There is no ready-made formula or checklist to decide on your TMG. Instead, one must consider their main demographic: who do you imagine reading your books? Age, gender, race, religion, even income and socio-economic status makes up a demographic. It sounds a lot like discrimination, and in a way it sort of is. But all these factors must be considered to decide on a target market, which will in turn form the basis of all business-related decisions in the future.

Cover design, genre, advertising, even your choice of vocabulary are influenced by your TMG. The readers of a gritty crime novel are more likely to appreciate concise vocabulary, whereas a voyeur of the classics will value a more descriptive lexis. The market you enter is a constantly evolving and changing place. Reader wants and needs change and the supply and demand of certain products will vary. The wants of your readership are ignored at your peril. After all, the readers are the ones paying and they will only pay for a product they consider quality for the price. Get it right and you will make some loyal customers. These are the ones who buy the next novel in your series, or check for your next books.

Over time, consumer habits change – much like fashion. Nowadays one wouldn’t dream of wearing a shell suit for a quick cup of coffee in Costa. But in the 90’s it was the trend! Almost every reader appreciates a fashionable novel. A new product can enter the market in one of the following two ways: it can be product-orientated, or market-orientated. A product-orientated product enters the market a bit like Bruce Willis: full of swagger, you either take him or leave him. These products sometimes enter the market with no market research done; the entrepreneurs pin their chances of success on the quality of the item. A market-orientated product is well-studied and sensible – the entrepreneur has extensively researched the market and consumer needs and has created a product that the consumers will want. One certainly seems more likely to succeed than the other. You could see product-orientation as rash or even naïve. However, what if I told you that Apple was product-orientated? Yes, the now-billionaire entrepreneurs behind the pioneering Apple sent their brand into the market and simply willed it to sell. One can see the importance of a high-quality and innovative product. But, as usual, you can’t simply decide to product or market orientate your novel. It is hugely important to write what you want to write, but it is also important to incorporate what your potential consumers want. Another example of why knowing your TMG inside and out pays dividends.

Not only does an entrepreneur need to understand their customers… they need to know their competitors too! Armed with a cup of coffee and a computer the author must transform into a modern day Sherlock Holmes, shamelessly Googling their competitor’s websites until their eyes slam shut. From this, one can glean all sorts of marketing information, including how much their product can sell for. A market full of other competitors is saturated. Much like the slightly-overweight referee of a Sunday-league football game on a waterlogged pitch, an entrepreneur can’t get anywhere in a saturated market. With so many already established competitors, how can one small author jostle for market share? It’s almost impossible. It is important to find firm ground where one can eventually compete with market leaders. Right now, I don’t fancy myself getting famous with another Twilight spin-off when a few teen-paranormal-romance novels are commanding total market share. It’s just another way in which the humble author must struggle for the survival of their precious book-baby.

So, we’ve scratched the surface of the entrepreneurial iceberg. It’s true: authors have published their hobby-novel one night and woken up bestsellers, but it’s mostly pure luck. To minimise risk and maximise one’s potential for success, a writer has to unleash their inner entrepreneur: considering their consumers, competitors and market. After all, being a writer is not just sitting at a computer and bashing out words.

Leave a comment

Filed under Book Promotion, The Business of Books


Book promotion is a necessary evil. Necessary because no writer who wants anything less than a meagre living can hope to capture enough attention without a little bit of self-endorsement. Evil because, if you’re like me, putting yourself out there and trying to shout louder than everyone else is as much of a nightmare as the idea of Freddy Krueger entertaining at a child’s party (though I’ve been to enough to know this might be an unexpected improvement). But is self-promotion really all about who can shout the loudest?

Barb Drozdowich, author of The Author’s Guide to Working with Book Bloggers, says “Book buying is a relationship activity, and you need a means to develop relationships with readers and new fans of your work” ( I agree. One of the most annoying things I’ve found since attempting the whole social media adventure is the number of writers hawking their wares persistently when I am quite able to find their books if I am engaged by them enough. Curiosity is the key word. If I like what you say, I’ll be curious enough about you to search for your catalogue myself.

You don't have to shout to get your author voice heard

You don’t have to shout to get your author voice heard

Of course, that isn’t to say some hawking of wares isn’t  welcome – even essential – it makes sense to remind people every now and again. You’ve worked damn hard to get your novel, novella, or short story to the published stage and it’s no different to the adverts for washing powder or shower wash that pop up on the TV intermittently, or posters for new movies or mobile phones pasted on bus shelter walls. It’s good to get your work out there, to get it noticed, and social media sites like Twitter, Facebook, Goodreads and blogs are fantastic ways to do this, but it shouldn’t always be about seeking out target audiences.

Engaging with people who have similar interests to you, or have interesting ideas to express even if they have no chance of ever buying your book, is enriching. It’s good to mingle, to care enough to encourage others or help with a little promoting of their projects. To get involved, to listen, to learn, to maybe impart a tiny portion of your own hard-earned wisdom. This might be considered whispering. It certainly is a lot more subtle than shouting out your books available several times each hour, but it is far more interesting and satisfying to engage, to work at building relationships, and as these relationships with fans and potential new fans develops, people will become curious about you and find their way to your catalogue and maybe even purchase your work or tell their friends about you.

Basically, book promotion which isn’t entirely reliant on shouting, is about being sociable even if this doesn’t come naturally. It’s about caring about the people you come in contact with, and sharing information, ideas, wisdom. It’s organic, spreading out and reaching many more ears than screaming at the top of your lungs. I’ve never been a shouter. Putting myself out there scares me to death. But the positivity I have felt from interacting with people in a way not connected to my writing, has made me realise being loud isn’t necessary, isn’t always effective, and isn’t half as much fun.

Leave a comment

Filed under Book Promotion